Webinar outline

Social Media Overview

• What Social Media Marketing is and isn’t
• What qualities you need for success in social media
• How Social Media Marketing fits into your overall marketing plan
• Content Development
• Your customer engagement cycle
• What brand questions you should answer when you are developing your content and communities.
• What social capital is and how to build it with social media
• Using a blog as a marketing tool
• How to integrate your blog with your social media presence
• The best types of web landing pages that build customer engagement
• Which social media is best for your business
• How manage your time effectively on social media so it doesn’t blow your whole day.

Twitter

• How to use Twitter effectively
• Twitter metrics and tools that help you measure your return on investment (ROI)
• Twitter profile essentials
• How to use # (hashtags) to effectively build on-line events
• Tools and tips for finding, building and maintaining your Twitter community
• Effective Twitter tools, events, and content that build follower engagement

Facebook

• What you need to consider to strategically build a vibrant Facebook business page
• How to determine which type of Facebook page (Group, Fan or Business) is best for your business.
• Establishing Facebook objectives and metrics for your business
• Facebook applications that add spice to any page

LinkedIn

• How to use Linkedin as a B2B Marketing Machine
• Determining your user and networking strategy
• How to optimize your profile so people will find you when they need your services or product
• Tools, techniques and applications that beef up your LinkedIn engagement opportunities

Other Internet Tools

• Social Bookmarking: what it is and how to use it effectively
• Other great tools and sites to aid you in your marketing efforts
• Up and coming social networking sites to watch and experiment with

Like what you see? Be sure to register early (midnight Pacific Time on May 21) and you'll get FREE access to a live follow-up chat with Kelby and Peggy to answer your question that come up after you've begun practicing your new skills.